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What We Teach

English for Marketing

“You can’t sell anything if you can’t tell anything” Beth Comstock

Language is at the heart of marketing. Our teaching equips you for success in your career.

Lessons include:

Strategic planning: marketing audit, PESTEL, SWOT, SMART objectives

The marketing mix (product, price, place, promotion, people, process, physical evidence)

New markets, barriers to entry

New product development, brand, visual identity, design concepts

Market research, segmentation, focus groups, surveys

Promotion, public relations, internal marketing

Digital marketing: SEO, rankings, conversion rate, click-throughs, content marketing

Suppliers, the pitch, Service Level Agreements, contracts, budgets

Other subjects can be covered and our lessons can be adapted to your needs.

"My 7 years' experience in marketing have shown me how important it is to get the language right! I have worked as a marketing manager across a range of areas including new product development, supplier management and selection, digital marketing, direct marketing, events, print and radio advertising and video." Angus Reid, Lead Tutor. Angus has a Diploma in Professional Marketing from the Chartered Institute of Marketing.

 

 

Business English

"Talking is the natural way to do business." T. Boone Pickens

In today's globalised world, confidence in English can give you an amazing advantage in business.

Our lessons include:

Formal and informal English (very important difference)

Making telephone calls

Making a complaint

Writing emails and letters

Report writing

Making travel arrangement

Social English

Managing meetings

Making a presentation to a group

Negotiation

Managing people

English for projects

We can offer lessons on many other subjects to suit your needs.

Angus Reid is the lead tutor for Speak for Business. Angus has experience of running three companies. He has more than 15 years' experience of language teaching.

English for Project Management

“Communication is the cornerstone of effective project management,” Carl Pritchard

Do you need help in specific areas of project management? No problem – we can offer lessons on the subjects you need. Subjects we can teach include:

Project management vocabulary

Important concepts

The skills of a project manager

Risk management

Scheduling (e.g. critical path analysis and Gantt charts)

Issues and report writing

Stakeholder management

Project phases

Governance (e.g. project sponsor, project board)

And let’s not forget the all-important “soft skills” such as:

Leadership

Teamwork

Conflict management

Delegation

This is just a few of the many lesson options.

“I worked as a project manager for five years and I know how important it is to communicate well. English for project management has an extra difficulty because of all the technical terms. You need a teacher who knows project management as well as English teaching and that is where Speak for Business can help!” Angus Reid, Prince2 qualified project manager and founder Speak for Business

Book online lessons here. Try a free online consultation!

Contact us here for face-to-face lessons:

in Oxford (single lessons)
in South-East England (half day or whole day bookings)
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