What We Teach
English for Marketing
“You can’t sell anything if you can’t tell anything” Beth Comstock
Language is at the heart of marketing. Our teaching equips you for success in your career.
Strategic planning: marketing audit, PESTEL, SWOT, SMART objectives
The marketing mix (product, price, place, promotion, people, process, physical evidence)
New markets, barriers to entry
New product development, brand, visual identity, design concepts
Market research, segmentation, focus groups, surveys
Promotion, public relations, internal marketing
Digital marketing: SEO, rankings, conversion rate, click-throughs, content marketing
Suppliers, the pitch, Service Level Agreements, contracts, budgets
Other subjects can be covered and our lessons can be adapted to your needs.
"My 7 years' experience in marketing have shown me how important it is to get the language right! I have worked as a marketing manager across a range of areas including new product development, supplier management and selection, digital marketing, direct marketing, events, print and radio advertising and video." Angus Reid, Lead Tutor. Angus has a Diploma in Professional Marketing from the Chartered Institute of Marketing.
"Talking is the natural way to do business." T. Boone Pickens
In today's globalised world, confidence in English can give you an amazing advantage in business.
Our lessons include:
Formal and informal English (very important difference)
Making telephone calls
Making a complaint
Writing emails and letters
Making travel arrangement
Making a presentation to a group
English for projects
We can offer lessons on many other subjects to suit your needs.
Angus Reid is the lead tutor for Speak for Business. Angus has experience of running three companies. He has more than 15 years' experience of language teaching.
English for Project Management
“Communication is the cornerstone of effective project management,” Carl Pritchard
Do you need help in specific areas of project management? No problem – we can offer lessons on the subjects you need. Subjects we can teach include:
Project management vocabulary
The skills of a project manager
Scheduling (e.g. critical path analysis and Gantt charts)
Issues and report writing
Governance (e.g. project sponsor, project board)
And let’s not forget the all-important “soft skills” such as:
This is just a few of the many lesson options.