What We Teach
English for Marketing
“You can’t sell anything if you can’t tell anything” Beth Comstock
Language is at the heart of marketing. Our teaching equips you for success in your career.
Strategic planning: marketing audit, PESTEL, SWOT, SMART objectives
The marketing mix (product, price, place, promotion, people, process, physical evidence)
New markets, barriers to entry
New product development, brand, visual identity, design concepts
Market research, segmentation, focus groups, surveys
Promotion, public relations, internal marketing
Digital marketing: SEO, rankings, conversion rate, click-throughs, content marketing
Suppliers, the pitch, Service Level Agreements, contracts, budgets
Other subjects can be covered and our lessons can be adapted to your needs.
"My 7 years' experience in marketing have shown me how important it is to get the language right! I have worked as a marketing manager across a range of areas including new product development, supplier management and selection, digital marketing, direct marketing, events, print and radio advertising and video." Angus Reid, Lead Tutor. Angus has a Diploma in Professional Marketing from the Chartered Institute of Marketing.
"Talking is the natural way to do business." T. Boone Pickens
In today's globalised world, confidence in English can give you an amazing advantage in business.
Our lessons include:
Formal and informal English (very important difference)
Making telephone calls
Making a complaint
Writing emails and letters
Making travel arrangement
Making a presentation to a group
English for projects
We can offer lessons on many other subjects to suit your needs.
English for Project Management
“Communication is the cornerstone of effective project management,” Carl Pritchard
Do you need help in specific areas of project management? No problem – we can offer lessons on the subjects you need. Subjects we can teach include:
Project management vocabulary
The skills of a project manager
Scheduling (e.g. critical path analysis and Gantt charts)
Issues and report writing
Governance (e.g. project sponsor, project board)
And let’s not forget the all-important “soft skills” such as:
This is just a few of the many lesson options.
“I worked as a project manager for five years and I know how important it is to communicate well. English for project management has an extra difficulty because of all the technical terms. You need a teacher who knows project management as well as English teaching and that is where Speak for Business can help!” Angus Reid, Prince2 qualified project manager and founder Speak for Business
Angus Reid - Lead Tutor
Angus Reid is the lead tutor for Speak for Business. Angus has experience of running three companies. He has more than 15 years' experience of language teaching.
More than 15 years' teaching experience.
Business English teaching to individuals and groups.
Students from the areas of textiles, vehicle manufacturing, hospitality and tourism, accountancy, management, agriculture.
Marketing, Project Management, Business
Personal experience of managing several companies.
5 years' project management experience. Promoted to Senior Project Manager.
7 years' marketing experience. Worked as marketing manager. Includes direct marketing campaigns, digital marketing (social media, Google adwords), product marketing, content marketing. Line management experience.
Languages & Teaching
Master's degrees from Oxford University in Modern Languages and Humanities.
Post-Graduate Certificate of Education.
Certificate of English Language Teaching to Adults.
Business & Professional
Prince2* Project Management Practitioner (*registered trademark).
Diploma in Professional Marketing (Chartered Institute of Marketing).
Book online lessons here. Try a free online consultation!